SERVICES
Shaping Africa’s healthcare future with expertise and strategic alliances
H4D leverages its trifecta of knowledge, experience and relationships to partner with a diverse range of organisations who share a common vision.
We work as partners with our clients to achieve the same goal – a resilient and thriving African private health sector that contributes significantly to the scale and resilience of countries’ healthcare system.
H4D’s team conceptualises, designs and executes practical solutions to support clients across the health value chain, working across six integrated practice areas.
At H4D, we combine deep African healthcare knowledge with a get-it-done attitude. Our practice areas interact synergistically to provide total market solutions, delivering unparalleled expertise and tangible results. We’re not just experts – we’re the catalysts that turn healthcare visions into reality.
6 Practice Areas
01
Health Economics & Market Dynamics
Our Health Economics & Market Dynamics practice works with stakeholders across the healthcare value chain to create a more integrated and sustainable ecosystem.
We understand that improving healthcare outcomes requires more than isolated interventions; it demands a holistic view of the total cost of treatment and strategic collaboration across stakeholders.
We empower our clients with actionable insights and innovative solutions to optimise their operations and maximise their impact on patients’ lives. By fostering collaboration and leveraging data-driven insights, we help clients transform challenges into opportunities for sustainable growth and better patient outcomes.
Our services include:
- Comprehensive Cost & Efficiency Analysis:
Mapping the total cost of treatment to identify opportunities for improving allocative and technical efficiency. We focus on directing resources to where they create the most value, ensuring sustainable and impactful healthcare delivery. - Operational & Strategic Improvements:
Designing and implementing interventions that optimise resource allocation and aligning healthcare delivery systems with patient needs and market realities. - Ecosystem Advocacy:
Driving policy and operational shifts through evidence-based advocacy, supported by partnerships with academic institutions to translate innovative research into real-world impact. - Pricing Strategies:
Developing pricing models that address market variations and incorporate manufacturing strategies, such as local or nearshore production to reduce costs and improve accessibility while maintaining profitability. - Route-to-Market Optimisation: Evaluating profitability, feasibility and efficiency across distribution channels. We identify and recommend optimal routes to minimise financial leakage and maximise the impact of healthcare products.
02
Demand Generation
H4D’s Demand Generation practice provides comprehensive services to increase awareness, interest, and use of our clients’ products in the healthcare sector.
We focus on creating market demand and ensuring product fulfilment through targeted strategies that align with regulatory requirements and ethical promotional practices.
Our approach combines market analysis, strategic planning, and segmented marketing initiatives to effectively reach both patient audiences and healthcare professionals.
Our services include:
- Marketing Plans: Developing comprehensive marketing plans for timely product launches, including target market identification, competitive landscape analysis, and messaging strategies.
- Demand Creation Programmes: Implementing demand creation programmes, such as screening initiatives and educational campaigns, to build market awareness and drive product adoption.
- Demand Fulfilment Strategies: Designing demand fulfilment strategies to remove access barriers and improve patient access to products.
- Salesforce Management: Managing salesforce detailing and healthcare provider interactions to support hospital and funder formulary listings.
- Post-Marketing Surveillance: Overseeing pharmacovigilance activities, including post-marketing surveillance and adverse event reporting, to maintain product safety and regulatory compliance.
03
Clinical Innovation & Quality Service Delivery
H4D’s Clinical Science & Service Delivery practice is dedicated to revolutionising patient care across Africa. We optimise healthcare delivery by seamlessly integrating clinical science with efficient service models.
Our approach supports our partners to ensure patients receive high-quality, affordable, and accessible medicines and services.
Our team expertly balances global best practices with local contexts, creating tailored solutions that boost clinical performance and improve the overall patient experience.
From rural clinics to urban hospitals, we’re committed to building a more effective, patient-centred healthcare ecosystem across the continent.
Our services include:
- Clinical Workflows:
Streamlining clinical workflows for maximum efficiency and quality. - Service Delivery Models:
Implementing evidence-based service delivery models that elevate care standards. - Patient Experience Improvements:
Enhancing patient experience and outcomes through data-driven improvements. - Clinical Performance:
Integrating best practices to boost clinical performance while addressing local contexts.
04
Supply Chain
H4D’s Supply Chain practice empowers organisations to deliver their products and services at the right cost, to the right place, at the right time.
We create demand-driven operating models that align people, processes, technology, and partners to respond efficiently and precisely to customer expectations.
Our comprehensive approach covers the entire supply chain spectrum, from planning, sourcing, and production to distribution.
Our services include:
- Supply Chain Planning:
Including demand forecasting, Sales and Operations Planning (S&OP), and Integrated Business Planning (IBP). - Procurement Optimisation:
Implementing strategic sourcing, enhancing contract management, and improving supplier relationship management to optimise spend and working capital. - Production Execution Optimisation:
Including lean manufacturing, inventory management, and operational excellence initiatives. - Logistics Strategy Development:
Executing warehouse optimisation, distribution network design, and 3PL/4PL management. - Market Access and Route-to-Market Strategy:
Including channel planning, pricing, and distributor management.
05
Production Operations
Our Production Operations practice enables clients to take their business to the next level and maximise their profitability.
Through feasibility assessments, benchmarking, training and technical assistance, H4D’s subject matter experts provide African manufacturers of healthcare products with detailed, viable and ROI-based improvements plans.
By increasing operational efficiencies, reducing waste and maintaining compliance with regulatory standards, H4D’s clients enjoy enhanced market penetration with sustainable margins.
Our services include:
- Benchmark Assessments:
Benchmarking for quality, service, cost and safety performance against industry best practice, international accreditation standards and external regulations. - Business Improvement Plans:
Developing and executing detailed business improvement plans across a range of areas such as cost of goods, lead time reduction, packaging, manufacturing networks, human resourcing and environmental sustainability to name a few. - Technical Assistance:
Providing technical assistance on specific manufacturing and/or process issues. - Audit & Inspection Preparedness:
Preparing for regulatory and other external inspections / audits and assisting with training for manufacturers. - Change Management Strategies:
Executing change management strategies for engineering upgrades such as for facility construction and qualification, equipment introduction and technology transfer planning. - New Production Introduction (NPI) Planning:
Providing New Production Introduction (NPI) planning to manufacturers.
06
Innovative Finance
H4D’s Innovative Finance practice creates enabling financial structures to help small and growing businesses achieve their goals.
We focus on building capital stacks that improve organisational capacity, scale proven healthcare solutions, and drive market expansion and product diversification. We work with clients to tailor bespoke financing, structure long-term partnerships, and design sustainable mechanisms for private African healthcare businesses.
Our team leverages deep expertise in healthcare financing to optimise investment terms and maximise social and economic outcomes.
Our services include:
- Opportunity Assessments:
Conducting comprehensive opportunity assessments to develop tailored financing strategies for clients across H4D’s practice areas. - Innovative Financial Solutions:
Designing and implementing innovative financing solutions, such as impact-linked financing, concessional loans, and revenue-based financing. - Investment Support:
Supporting investment execution and post-investment support to ensure alignment with business objectives and funder requirements.
H4D offers the full package and a holistic approach to addressing complex healthcare challenges, from market entry to long-term sustainability.
Join us in building the foundation for a healthier Africa!
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